In today’s competitive environment it is a must to ensure the contents, structures, processes, knowledge, skills and attitude are in place to identify and remove any bottlenecks at all levels in the distribution channel, i.e. at Manufacturer/OEM, National Sales Company/Importer and at Retailer level, to ensure maximum efficiency and effectiveness.
With all good intentions, new and incremental initiatives and programmes are created, often to drive sales volume and/or enhance brand experience at point of sales. Retailers end up turning away from the customer and spend more time on administration than they do on selling cars — the bottle neck is evident.
There is an urgent need to:
- remove complexity in the distribution channel
- focus on what is important
- prioritise and improve the speed, depth and sustainability of project implementations
whilst at the same time understanding when «project implementation» in reality means «change management».